UGC Agency Creative Bumblebee Wins European Local Campaign of the Year for Galway Summer Vibes Festival
We’re absolutely buzzing to share some incredible news Creative Bumblebee has been named the winner of the European Paid Media Award for Local Campaign of the Year!
Our campaign for the Galway Summer Vibes Festival not only took home this prestigious European title but also earned a finalist spot at the 2025 Digital Media Awards in the Best Use of Content category.
This recognition means the world to us because it celebrates exactly what we stand for authentic, community-driven storytelling that connects people and places in meaningful ways.
Bringing Galway’s Summer Spirit to Life
The Galway Summer Vibes Festival took over the city from 28–30 July 2025, running alongside the buzz of Galway Race Week. The goal? To draw locals back into the heart of the city for three unforgettable days of live music, family fun, and community celebration.
With just three weeks to build the campaign from scratch, our team at Creative Bumblebee rolled up our sleeves and got creative — fast. Working with 10 talented creators from Galway, Dublin, Cork, and Mayo, we produced 279 pieces of short-form content designed to capture the joy, colour, and spontaneity of Galway life.
From TikToks and Reels to Stories filled with laughter and local flavour, every piece of content was crafted to feel real, relatable, and rooted in community.
1M+ video views
1.5M total impressions
170K website clicks!
What the Judges Said
The European Paid Media Awards judging panel called it:
“A brilliant example of authentic, community-driven content done right. We were impressed by the sheer volume of UGC, the agile real-time execution, and the deep understanding of local audiences and platform dynamics. Surpassing ambitious targets across impressions, traffic, and follower growth in just three weeks is outstanding — and the passion for capturing Galway’s vibrant spirit truly set this campaign apart.”
Hearing feedback like that is a huge honour — and a reflection of the creativity and hard work that went into every post, story, and scroll-stopping moment.
The Power of Short-Form UGC in 2025
At Creative Bumblebee, we’ve always believed that UGC (user-generated content) isn’t just a marketing trend — it’s a game-changer.
According to Nielsen, 92% of consumers trust peer or user-generated content more than any other form of advertising. That’s why we put authentic, creator-led storytelling at the heart of everything we do.
As co-founder Eve McInerney explains:
“UGC is no longer the future of marketing, it’s now. I’ve seen first-hand how embracing UGC content can reduce advertising costs by up to 300%. But strategy is key. You have to understand your target audience better than your competitors, and design UGC that connects on a human level — speaking to their values, passions, and everyday realities. That’s where the magic happens.”
About Creative Bumblebee
Founded in June 2025 by Sinéad Carroll and Eve McInerney, Creative Bumblebee is a UGC-focused creative agency specialising in short-form, authentic content for brands and destinations.
With over a decade of experience in social media advertising and brand storytelling, we help businesses harness the power of real people and real stories to drive reach, engagement, and conversion across digital platforms.
We’re so proud of what this win represents not just for us, but for the vibrant community of creators, clients, and local businesses who made it possible.
Here’s to more stories, more creativity, and more buzzing campaigns ahead!
Find out more about our work: www.creativebumblebee.com
Get in touch: info@creativebumblebee.com
