MEET OUR TEAM

In a world saturated with UGC, we identified a need for SMART UGC that not only captures attention but also aligns with your brand's goals and resonates with your target audience. Our approach ensures that each piece of content is strategically crafted to drive engagement, build trust, and ultimately convert viewers into loyal customers. By focusing on quality, relevance, and authenticity, we create UGC that stands out in the crowded digital landscape and delivers measurable results for your brand.

  • Sinéad Carroll

    Co-Founder

    Sinéad is a digital marketing expert with over a decade of experience in social media, content creation, and influencer marketing. She has worked with top brands across food, fashion, beauty, wellness, and hospitality, crafting content that connects, engages, and converts. Driven by storytelling and strategy, Sinéad helps brands bridge the gap with their audience through high-impact, results-driven campaigns.

  • Eve McInerney

    Co-Founder

    Eve is a creative strategist known for producing SMART content that’s authentic, engaging, and conversion-focused. With a strong background in creative strategy and digital advertising, she brings fresh insights across industries, ensuring every piece of content aligns with brand goals and resonates with audiences. Eve crafts high-performing campaigns that build trust, spark community, and turn views into loyal customers.